BUYA was born from a simple question: why does the water category feel so… flat? We saw a space overflowing with sameness - generic flavors, recycled branding, and nothing that spoke to the next generation of drinkers. So we decided to create something louder, bolder, and unapologetically fresh.

 

BUYA is more than a beverage company, it’s our company's culture. It's a mindset. A movement. A call to shake things up and pour something better into the world.

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The name says it all. In Spanish, "bulla" (pronounced "buya") means a loud noise - a celebration, a party, a vibe. And that’s exactly what we bring to every brand we launch: energy, joy, and a little rebellion. Our mission is to innovate with flavor, function, and feeling. From performance waters to premium hydration, BUYA is here to disrupt the status quo... one bottle at a time.